BACKGROUND
Zulu5 has 3 main products for businesses: Zulu White, Zulu Black and Zulu Blue. These products can help businesses to compare their Marketing Campaigns with the competitors and optimise their Marketing Campaigns for the different purposes in the future. Besides this, Zulu5 has their own website with all the information related to their products.
MY ROLE
1. Redesigned the whole platform based on the MVP and added the new functionality;
2. Performed the competition research;
3. Conducted the workshops with the managers in order to understand the requirements, the key use cases;
4. Created several very row concepts (low fidelity wireframes);
5. Discussed the concepts, hypotheses based on the concepts and to validate some new ideas;
6. Worked directly with the Product Owner;
7. Created high fidelity wireframes / mockups;
8. Provided User Flow, the Detailed Design Documentation;
9. Created clickable Prototype;
10. Created the presentations for the customers;
11. Conducted user testing sessions;
12. Support the Developers during the development.
DELIVERABLES
Research & Analysis, User Flows, Wireframes, Prototype,
High - Fidelity Mockups, Design System, Style Guide, Design Documentation
SimilarWeb is the biggest competitor in the field.Other similar tools provide various SEO functionality, such as keyword research, link building, rank tracking, and more, SimilarWeb is more focused on traffic and audience insights.I analyzed some key features in the different tools and how they work, how they created reports and so on.